Petpal franchise success after redundancy

Jo Davies

Petpals Franchisee

Salisbury

What I did before taking on a franchise business

Before I established Petpals Salisbury in January 2009, I worked in the financial world as a manager for Abbey for more than seven years. Previously I had been a manager in the car hire industry for 10 years.

Why I chose franchising

I felt a good, strong brand name, such as Petpals, would be recognised by people, and I would benefit from the backing and support a franchise system offers. Another factor was that there are a lot of dog walkers in my area - the feedback I get from my clients is they want to know they have someone they can trust going into their homes.

How I raised the finance

We sold our beloved Mini Cooper!

The training and support

My fellow franchisees, such as Nick who used to run Petpals Crowthorne and particularly Jan at Petpals Winchester have been great. Tracey at Head Office has been a great support too. They have all been there if I have needed them. And, of course, my friends and family have been a huge help also.

Challenges

There are various challenges when you set up a new business. Getting a good name for myself in the area was crucial for me. And actually walking the dogs can be a challenge. I have a lot of big, disobedient guys and I have been pulled over a few times which initially knocked my confidence a little. Now I have learned how to make my life as easy as possible by using correct leads or getting friends to come and help.

Also delivering all 10,000 marketing leaflets door to door within the first three months was no mean feat!

Advice for someone thinking of buying a franchise

It’s a fantastic idea to go down the franchise route. I wouldn’t have done it without the Petpals franchise and having the brand name behind me. I think if you are really serious about making a good living/job out of it, you need to be taken seriously by your clients.

Plans for the future

I would like to employ staff by the end of my first year, to support the growth of the business. I also hope turnover reaches £20K turnover in my first year.

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